Food Lion is partnering with its customers to help end hunger by offering specially marked Food Lion Feeds bagged oranges for sale in its stores. In its first year, the bagged orange campaign will help nourish families and their neighbors in need by helping provide more than 1 million meals to end hunger in local communities across Food Lion’s 10-state footprint.

With the sale of each bag through March 26, or while supplies last, Food Lion Feeds will donate five meals to local food banks in partnership with Feeding America. The number of meals donated to each food bank will be based on the number of participating bagged oranges sold in each food bank’s service area. The bags will maintain an MVP sale price of $2.99 throughout the campaign.

“At Food Lion, we believe no one should have to choose between dinner and paying rent or gasoline and buying groceries,” said Emma Inman, director of external communications and community relations at Food Lion. “This new orange bag campaign is one of the many ways that our customers can help to nourish our neighbors in need and set them up for success.”

Through Food Lion Feeds, the company has made a commitment to help provide 500 million meals to individuals and families in need by the end of 2020.

“We are grateful to Food Lion for its long-standing commitment to helping families in need,” said Nancy Curby, senior vice president of corporate partnerships at Feeding America. “Millions of people face hunger in America. Through Food Lion’s bagged orange campaign, everyone has the opportunity to join the fight to end hunger.”