Fowler Packing Co. announced the launch of its new California mandarin brand, Peelz. This marks the first time the legacy company has brought a branded mandarin to market. Peelz will be sold in one-, two-, three- and five-pound pack configurations and will be available in November when the California mandarin season begins.
Fowler Packing was part of the mandarin revolution and has represented significant volume in the category for nearly 20 years. It will now offer mandarins direct to retailers in the new Peelz label.
“We could not be prouder to launch Peelz today,” said Justin Parnagian, chief executive officer of Fowler Packing. “Our 70-year farming operation was built on true partnerships with retailers and our family’s commitment to delivering quality, consistency and flexibility. We are excited to extend that offering with Peelz California mandarins.”
The company has an energetic marketing launch campaign planned that focuses on product trial through targeted digital campaigns, demos, displays, and giveaways while supporting individual retailer’s needs.
Sean Nelsen has joined the Fowler Packing family as vice president of sales and marketing. In a few short weeks, he has assembled an impressive team with more than 50 years of combined sales and marketing experience.
