The 2019 Georgia peach season officially kicks off May 20, and this season is shaping up to be one of the most flavorful seasons ever, with enough volume to consistently supply its partners over the 15-week availability period of sweet Georgia peaches.
“We’re excited for a strong season with our partners,” said Duke Lane III, partner with Genuine Georgia. “Everyone knows a Georgia peach can’t be beat, and this season we’ve been blessed by Mother Nature. The cool spring has set us up for a successful summer. It’s given us healthy, flavorful, unmatched sugary sweet Georgia peaches.”
The Genuine Georgia Group expects to pack approximately 3 million boxes of peaches for its retail partners this season. Offering fresh peaches packaged bulk and by the pound (volume-filled or tray pack), as well as convenient grab-and-go two-pound bags, there’s a compelling opportunity for each retail partner to shine.
A recent Nielsen study on peach trends and opportunities (December 2018) demonstrated that 2018 marked the first year that sales of fixed-weight produce items outpaced loose produce. It also revealed that the top performing retailers in the country carried multiple SKUs — two times more than the lowest-performing peach retailers.
“We see that when retailers carry multiple peach SKUs, mixing bulk with our grab-and-go bags, they instantly maximize sales opportunities by capturing different consumers at point of purchase,” said Will McGehee, partner at Genuine Georgia. “It’s this kind of savvy partner that we expect to see shine this peach season.”
2019 Genuine Georgia partners can look forward to customized marketing support programs featuring everything from digital ad programs, social media support campaigns, dietitian toolkits and in-store POS materials and signage.
