In preparation for California’s upcoming fall persimmon season, Giumarra will unveil the company’s #DoYouFuyu marketing program at The FPFC Expo on July 16 in Anaheim, CA. The company encourages expo attendees to stop by booth No. 459 to take a #DoYouFuyu selfie and connect with Giumarra marketing staff to discuss ways to leverage the program for their fall sets.

#DoYouFuyu encompasses a colorful logo and hashtag promotion for social media, as well as marketing resources designed to educate both consumers and produce staff about the persimmon category. Customizable program elements include point-of-sale materials, displays, recipes, and grower stories.

“Giumarra is entering our third season as the largest persimmon supplier in the U.S., shipping from Reedley, California,” said Jeannine Martin, director of sales for Giumarra Reedley. “Our volume for 2019 is increasing 20 percent and this growth presents a perfect opportunity to plan aggressive promotions at retail. Consumers are always looking for new, exotic items and we have found that retailers who cross merchandise our bagged program with our bulk persimmons increase initial sales and generate repeat purchases.”

Giumarra will offer Fuyu persimmons for shipment in early September. The persimmons will be available in one-layer cartons or two-pound high-graphic handle bags in a 15/two-pound master carton. Additional specialized program packaging will also be available.

“Fuyu persimmons are trending with millennial shoppers looking for new, healthy snacks on the go; Fuyus are perfect because you eat them raw — skin and all — just like an apple,” said Kellee Harris, regional business director for the Giumarra Cos. “#DoYouFuyu is a fun, playful way to reach this target audience and inspire foodies hungry for new eating experiences.”

Harris also noted that persimmons work well in a variety of sweet and savory recipes and a serving of one persimmon is an excellent source of fiber, manganese, and vitamins A and C.