Freshline will unveil its new product packaging design and brand look at the Southeast Produce Council's Southern Exposure.

Bright and imaginative, the newly designed Freshline brand represents the company’s spirited mission: to provide quality, fresh-cut, conveniently prepped fruits and veggies to its customers with a focus on innovation and creativity. The company prides itself on its ability to provide quality, fresh-cut produce from local and sustainable farms, which inspired its new tagline: “Food from the Heart.”

“We are excited to share this new branding with our retail partners and consumers," said Adam Forem, Freshline president. "The Freshline branding reflects our commitment to providing healthy fresh food with innovative cuts and a dedication to safe, quality product.”

The company will be presenting its new brand at the Southern Exposure produce show March 7-9 in Orlando, FL, at booth No. 614. Freshline fans can also look forward to a new feature-rich website that highlights the company’s commitment to innovative recipes and food safety, while informing consumers on the health benefits of their products.

“Our retail partners were really happy with our new packaging and since stocking it, there has already been a great response to the Freshline brand from consumers in their stores. We are excited to continue expanding our retail footprint so that consumers can find Freshline products at their favorite local grocer,” said Al Ferri, director of business development.