The National Watermelon Association Inc. has been selected as the official 2018 Association business — Music City Brand Champion, for the 2018 National Watermelon Association Convention that was held in Nashville at the Sheraton Music City Hotel. This prestigious honor is awarded annually to meetings and event planners who incorporate the Music City brand into their promotional and marketing materials and efforts.

“Numerous meeting planners embraced the Brand Champion program in 2018 by successfully integrating the Music City Brand into their convention and event materials and programming. The 2018 finalists all utilized the brand in clever ways. The National Watermelon Association, however, raised the bar and created a multi-layer program that stood out above the competition,” said Butch Spyridon, president of the Nashville Convention & Visitors Corp.

For the 2018 National Watermelon Association Convention, NWA expanded its efforts by creating an event-specific website, mobile app and Nashville unique events for attendees. The convention website and app provided a place for attendees to register for convention, learn about events, review the schedule and more. The unique events included the Opening Night reception and event at the Wildhorse Saloon with performances by Darryl Worley and Trick Pony, Executive Committee Spouse event at the Listening Room with Nashville singer-songwriters, Country Music Hall of Fame tour, Shotgun Tournament at the Nashville Gun Club, and a special evening at the Grand Ole Opry.