Pacific Produce is no stranger to the produce industry. Having served the Bay Area for over three decades, the company prides itself on providing fresh produce to food service providers. And, its service doesn’t just stop there as it strives to be a one-stop-shop for its customers. After becoming one of the only woman-owned produce companies ten years ago, Pacific Produce has tripled in size and shown its commitment to invest, nurture and grow in all aspects of the business. That includes technology. So, with its recent rapid growth, it turned to Produce Pro Software; ensuring its sustainability and setting itself up for the future with a new ERP software system.
“I had personal experience with Produce Pro while at a previous employer, so I highly recommended their system to Pacific Produce,” said Catherine Jirik, director of sales for Pacific Produce.
Jennifer Smith, owner of Pacific Produce, added, “Produce Pro clearly understands the unique and specific needs of the Produce industry. Any sales, distribution or purchasing scenario we proposed they either had an answer or were able to get to the answer quickly.”
Even during its live week, the team at Pacific Produce felt the support of the Produce Pro staff helping it every step of the way.
“I felt live week was, overall, a smooth transition mainly because we had the Produce Pro staff available and supporting us 24 hours a day. They were eager and willing to make adjustments, while allowing us to customize to our needs,” said Maritza Reynoso, director of operations for Pacific Produce.
Since implementing the new software system, different departments throughout the company have been able to create and refine processes, improve operational efficiency, and save time with enhanced reporting and communications. This has encouraged the company's staff to embrace change while now having access to:
• Report writing and data analysis
• Management of margins by sales order and product
• Identification and allocation into true costs of products
• Sales analysis reports, sales order attachments, and logs
• Highlight customer preferences, trends, and build profiles with pricing tools ?Reynoso said, “Within operations, it was amazing to see right from the first day that none of our staff looked back at the old system. Produce Pro improved many of our past inefficiencies.”
Pacific Produce was looking for more than just a new software system, the company was looking for a long-term partner ensuring their continued momentum and growth. It found that in Produce Pro Software.
“Produce Pro is more than a technology company. They understand the needs of the produce distributor and beyond that; the needs of the end user,” said Jirik. “Produce Pro’s knowledge translates into an appreciation for the industry, and that type of partnership is invaluable.”
Pacific Produce distributes fresh fruit and vegetables, dairy, eggs, spices, purees, fresh juices, imported olive oil, imported olives, and nuts to a variety of restaurants, museums, schools, caterers and hotels in the Bay Area.
To learn more about Pacific Produce, visit pacificproduce.com.
