While increasing its acreage of traditional greenhouse commodities of tomatoes, peppers, cucumbers and eggplants season after season, Pure Flavor continues to focus its strategic growth efforts on bringing new specialty items to market to meet retail, foodservice and consumer demand.

After years of research and development, the company unveiled its RedRoyals Cherry Tomatoes on the Vine at the PMA Fresh Summit.

“We are excited to be bringing a new variety to market that we believe will be a game changer,” said Jamie Moracci, president of Pure Flavor. “After researching consumer trends, trialing dozens of varieties and conducting community sensory testing, the team selected a fantastic variety with a unique burst of sweet and unmistakable flavor.”

RedRoyals Cherry on the Vine are flavor rich with a vibrant sweet crunch. Hand-picked, their majestic sweet flavor is nurtured on the vine by growers who carefully select the perfect tomatoes, said company officials.