Side Delights offers consumers ease in packaging, preparation and meal planning, giving them back some of the time they need and driving them into stores. According to Nielsen, consumers are feeling more stretched than ever before, and are striving for convenient solutions to help simplify their busy lives. 

A recent study showed that 27 percent of consumers were looking for more products to make lifestyle easier.  With the Millennial generation alone standing strong at 92 million people and more than $600 billion in purchasing power, this generation, in particular, wants convenient packaging. Side Delights packaging satisfies this want through its convenience-oriented product lines.

Convenience-minded consumers also cite “figuring out what to eat” as one of their biggest challenges in making meals. More than half of U.S. consumers say they would prepare dinner at home more often if they had new ideas. Side Delights solves this problem with its Side Delights Recipe Database containing over 3,000 recipes, many of which can be prepared in as little as 30 minutes or less.

“Side Delights offers convenient packaging and recipes, but most importantly our products provide ease of preparation and great taste," said Kathleen Triou, president and chief executive officer of Fresh Solutions Network. “The Side Delights line of convenience products include Steamables, Grillables, and Bakeables in addition to our convenient Potato Kits (Flavorables, Roastables) and the fresh-cut potato line, A Cut Above. All of these products can be prepared in the microwave, oven or grill — some in as little as eight minutes.”

While convenience continues to be a key driver for online shopping, there are products which consumers prefer to purchase in grocery stores, including fresh produce. This is particularly evident with Millenials. Not only does this generation prefer to purchase their fresh fruit and vegetables in store, but they may buy more of them.

According to a recently released USDA report on the Food Purchase Decisions of Millennial Households, Millennials place more importance on convenience and experiential attributes, and as they become more wealthy, “they apportion more of their budget to vegetables.” This suggests that the Millennial generation may have a stronger preference for fruits and vegetables compared to older generations.  This insight reinforces the need to provide a range of fresh, convenience-oriented vegetables at all times.