Every Thursday in December, 40 lucky customers, selected at random, have won and will win free groceries across all eight Gala Foods Supermarkets locations through Dec. 27.

“We know that our customers work hard to save their dollars, especially during the holiday season, so we want to do everything possible to embrace the holiday spirit by giving away free groceries,” said Jenny Jorge, vice president of operations at Aurora Grocery Group. “We are all excited to see our customer’s reactions when we surprise them during checkout to let them know they’ve just won their groceries free. There’s great energy around our stores. Our employees are enjoying it just as much as our customers.”

Customers are selected at random throughout the day at the time of checkout, and there’s no need for the customer to sign up or register for a chance to win. They simply shop on Thursday as usual and see if they are the lucky winner at that specific time and register aisle during checkout.

In addition to free groceries, winners can soon expect to save dollars from the loyalty program — Gala Bucks. Gala Bucks will add up points with every purchase for major weekly savings.