The Kroger Co. and Home Chef announced a pilot to enhance its existing selection of meal kits sold in more than 900 Kroger Family of Stores across the country with three new options.
"Our customers' dinnertime needs are constantly evolving," said Pat Vihtelic, founder and chief executive officer of Home Chef. "We're thrilled to meet more of their needs with high-quality meal options that consider different lifestyles and levels of preparation and cooking times."
Home Chef's new meal solutions will first be available at select locations in Illinois (Mariano's) and Ohio (Kroger Cincinnati and Kroger Columbus), starting this month. Kroger anticipates rolling out Home Chef meal solutions to additional markets in 2019.
Vihtelic added, "Our new meal solutions provide additional flexibility for families and individuals who want to get a delicious meal on the table whether they have time to cook one of our meal kits from scratch or need something that can be prepared more quickly."
Home Chef Lunch Kits
Home Chef Lunch Kits make it easy for customers to enjoy a fresh, quick and flavorful meal — no cooking required. Meals include, grain bowls, salads, sandwiches and tacos with fully cooked proteins that can be prepared easily at home or at the office.
The lunch kits are priced from $6.00 per serving.
Oven-Ready
Oven-Ready meal kits will feature fresh, ready-to-cook ingredients packed in an oven-safe tin, eliminating the need for dirtying a pan and cleaning up. Each kit requires less than five minutes of prep and cooks in about 30 minutes.
Meals are designed to serve two people and will be priced from $8.50 per serving. There will be six complete meals available in-store, and the menu will rotate with new recipes introduced every month.
Heat & Eat
Heat & Eat meals represent Home Chef's first foray into fully cooked, ready-to-heat products. Shoppers can choose complete meals or purchase proteins and side dishes separately to mix and match. The complete meals will be priced from $6.50 per serving. The menu will rotate, with new meals introduced every month and will launch with three complete meal choices and a variety of mix and match options
